Marketing Textbooks
Global Marketing : Foreign Entry, Local Marketing, and Global Ma
The book, "Global Marketing : Foreign Entry, Local Marketing, and Global Management", by Johny K. Johansson (Edition: 4TH 06).
Essentials of Marketing : A Marketing Strategy Planning Approach
The book, "Essentials of Marketing : A Marketing Strategy Planning Approach-Text Only", by William D. Perreault (Edition: 11TH 08).
One-to-One Web Marketing : Build a Relationship Marketing Strate
The book, "One-to-One Web Marketing : Build a Relationship Marketing Strategy One Customer at a Time", by Cliff Allen, Deborah Kania and Beth Yaeckel (Edition: 2ND 01).
Brand Hijack : Marketing Without Marketing
The book, "Brand Hijack : Marketing Without Marketing", by Alex Wipperfurth (Edition: 05).
Global Marketing: Foreign Entry, Local Marketing, and Global Man
The book, "Global Marketing: Foreign Entry, Local Marketing, and Global Management", by Johny K. Johansson (Edition: 5TH 09).
Critical Marketing: Issues in Contemporary Marketing
The book, "Critical Marketing: Issues in Contemporary Marketing", by Mark Tadajewski (Edition: 08).







